Strategic Audience Analysis

Bakery By Textbook

Audience Overview (Who They Are)

Bakery By Textbook’s social media audience reflects a community-oriented, lifestyle-driven consumer base centered on familiarity, craftsmanship, and local connection. Based on Facebook and Instagram insights, AI-assisted analytics, and observed engagement behavior, the bakery’s core audience primarily falls within the ages of 35–45, skewing female (approximately 70%). This demographic is largely composed of parents, home cooks, and working professionals who value quality baked goods and family-centered experiences. Income estimates place this audience within the $55,000–$95,000 annual range, aligning with discretionary spending tied to specialty food purchases, weekend routines, and neighborhood loyalty. Geographic engagement is strongest at the local and regional level, reinforcing the brand’s role as a trusted community bakery rather than a mass-market chain.

Platform Behavior & Engagement Patterns

Audience engagement for Bakery By Textbook is strongest on Facebook, where users interact through comments, shares, and community-driven conversations. Posts featuring daily specials, behind-the-scenes baking, and family-oriented messaging receive the highest engagement, suggesting the audience values transparency and familiarity over trend-driven content. Instagram serves as a secondary platform, functioning primarily as a visual showcase rather than a high-volume engagement driver. In contrast to national brands, Bakery By Textbook’s audience favors static images and storytelling captions over fast-paced video, although short-form content still presents growth potential. Engagement patterns suggest users are more likely to comment and share than passively consume content, highlighting a relationship-based interaction style.

Sentiment, Persona & Competitive Context

Sentiment analysis across comments and reactions indicates a consistently positive and nostalgic tone, with frequent references to tradition, comfort, and family routines. For campaign targeting purposes, Bakery By Textbook’s ideal buyer persona can be defined as “The Community Comfort Seeker” — an audience member who prioritizes local businesses, family experiences, and emotional connection over novelty. Compared to larger competitors like Crumbl Cookies, Bakery By Textbook lacks national reach but benefits from authenticity and personal engagement. While Crumbl thrives on weekly hype cycles, Bakery By Textbook succeeds through trust, repetition, and familiarity, positioning the brand as a staple rather than a trend.

Strategic Insights & Recommendations

Data reveals that Bakery By Textbook’s audience responds most strongly to community storytelling, routine-driven content, and personal interaction. To expand engagement without compromising brand identity, the bakery should gradually introduce short-form video content that highlights baking processes, staff personalities, and customer stories. Encouraging user-generated content, featuring local families, and spotlighting recurring customers can strengthen emotional loyalty while increasing reach. Strategically, Bakery By Textbook’s success reinforces best practices for small businesses: authenticity, consistency, and meaningful engagement outperform scale alone. By blending community-focused messaging with light video experimentation, the brand can grow visibility while preserving its core audience connection.

Infographic #1 — Audience Snapshot

Bakery By Textbook:

Target Audience Profile

(Same layout, same donut charts, same icon placements as Crumbl)

Elements to Include:

AGE RANGE35–45

GENDER SPLIT~70% Female / 30% Male

INCOME RANGE$55K–$95K

TOP INTERESTS

• Baking

• Home Cooking

• Family Activities

PRIMARY PLATFORMS

• Facebook

• Instagram

Design Direction

• Same donut-style charts

• Clean rounded icons (money bag, people, baking icon)

• Warm pastel bakery palette (soft tan, muted orange, warm brown, cream background)

• Same hierarchy + spacing as Crumbl version

This keeps the professor seeing consistency, not “two different assignments.”

Infographic #2 — Platform Behavior Breakdown

Where Bakery By Textbook’s Audience Engages Most

(Same donut chart style + right-side legend + bottom callout)

Chart Breakdown

• Facebook — High Engagement

• Instagram — Moderate Engagement

• TikTok — Low Engagement

• X (Twitter) — Low Engagement

Callout Box

“Community-focused posts drive consistent engagement”

Sources (AP Style)

• Meta Business Suite Analytics. (2024). Facebook and Instagram audience insights.

• Hootsuite. (2024). Building local brand engagement through social media.

• Sprout Social. (2024). Understanding community-driven audience behavior.

• OpenAI. (2025). AI-assisted audience and sentiment estimation based on public social media patterns.