Charles Spady

Bakery By Textbook Audience Overview (Who They Are) Bakery By Textbook’s social media audience reflects a community-oriented, lifestyle-driven consumer base centered on familiarity, craftsmanship, and local connection. Based on Facebook and Instagram insights, AI-assisted analytics, and observed engagement behavior, the bakery’s core audience primarily falls within the ages of 35–45 , skewing female (approximately 70%) . This demographic is largely composed of parents, home cooks, and working...

Crumbl Cookies Crumble Cookie Audience Overview (Who They Are) Crumbl Cookies’ social media presence reveals a clearly defined target audience driven by lifestyle-based consumption and visual engagement. Based on Instagram and TikTok analytics derived from Meta Business Suite, third-party social tools, and AI-assisted estimates, Crumbl’s core audience falls primarily within the ages of 18–28, with a secondary cluster extending to early 30s. Gender distribution skews female (approximately...

By Sweet Delights Bakery Crumbl Cookies vs. Bakery By Textbook I. IntroductionThis report compares two bakery brands — National chain Crumbl Cookies and community-based Bakery By Textbook— to evaluate how social media engagement differs between large-scale and independent bakeries. These brands were selected because both rely on visual storytelling and dessert-focused content to attract audiences online. The purpose of this analysis is to assess their performance on Facebook and Instagram,...