Social Media Metrics and ROI
Turning Engagement Into Real-World Growth
What This Page Is About
At OCD-STUDIOS DESIGN, we use real data to drive strategy. Social media isn’t just about posting — it’s about measuring what works, understanding what your audience responds to, and proving impact.
That’s why we analyze our performance through Meta Business Suite, the analytics hub for Facebook and Instagram.
"Social Media Tool Review"
We track key performance indicators (KPIs) that reveal whether our content is actually building visibility and brand value:
Core Metrics We Analyze
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Reach — how many real people see our content
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Impressions — how often content is viewed
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Engagement — likes, comments, shares, saves
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Audience Insights — demographics like age + top cities
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Content Performance — Reels vs static posts
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Posting Times — when our audience is most active
These insights shape what we create, when we post, and how we show up across Las Vegas and beyond.
Why It Matters for PR & Marketing
Analytics help us:
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Strengthen brand storytelling with proof-driven decisions
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React fast to audience behavior changes
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Prioritize high-impact content formats (like Reels)
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Improve visibility and retain brand loyalty
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Show clients — this strategy works
Data is how creative ideas turn into results.
What’s Tricky About Free Analytics
We keep it real — free tools have limits.
Meta Business Suite currently lacks:
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Competitor comparisons
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Sentiment scoring
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Deep ROI tracking
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Export/report automation
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Long-term data history
But we work around those limitations with manual research + internal tracking systems.
Actionable Insights We’ve Already Learned
What Happens When Full Analytics Unlock?
From our performance data, we discovered:
• Young, creative adults in Las Vegas are our
strongest audience
• Motion graphics and Reels outperform static design
• Engagement spikes late-day + weekends
Those findings help us grow intentionally — not randomly.
With advanced access, we will be able to:
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Measure full campaign ROI
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Track website conversions
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Compare results against other local brands
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Strengthen partnership proposals with hard metrics
That’s when data becomes a competitive advantage.
Our Mission
OCD-STUDIOS DESIGN blends:
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Creative storytelling
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Strategic analytics
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Audience-focused experiences
Let’s Create Something Bold.
