OCD-STUDIOS DESIGN – PR Campaign
Opportunities
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Las Vegas is growing as a hub for small businesses, entertainment, and hospitality, giving OCD-STUDIOS a unique local niche.
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Digital-first PR strategies (influencer collabs, targeted ad campaigns, SEO) provide cost-effective ways to grow visibility.
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Strong portfolio of case studies (SinCity Chamber, Pinkbox, Pride, etc.) can be leveraged for credibility.
Campaign Theme
“Pushing Creative Boundaries. No Rules. No Limits.”
OCD-STUDIOS DESIGN is more than a design studio — it’s a hub for innovation, strategy, and visual storytelling that blends PR, branding, and digital media into one unified experience.
Objective
To establish OCD-STUDIOS DESIGN as a recognized creative partner in Las Vegas and beyond, positioning the studio as a one-stop brand and PR solution for small businesses, startups, and organizations seeking bold, measurable results.
Target Market & Personas
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Small Businesses & Startups in Las Vegas looking for branding, web, and PR support.
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Nonprofits & Chambers that need campaign storytelling (like SinCity Chamber of Commerce).
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Corporate Clients in entertainment, hospitality, and retail industries.
Persona Example:
“Marcus,” 42, owns a local business and wants consistent branding and PR strategies that can compete with larger companies. He values creative partnerships that blend design, marketing, and analytics.
Tactics
Media & PR Outreach:
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Press releases around new campaigns, partnerships, and events.
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Contribute thought leadership content to Vegas business magazines.
Digital Marketing
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Targeted ad campaigns across Facebook, Instagram, LinkedIn, and TikTok.
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SEO optimization + blog content on branding, PR trends, and design
Experiential + Community PR
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Sponsorship of local events
(e.g., Vegas mixers, business expos). -
Showcase design work in public spaces like billboards, event banners, and branded pop-ups.
Influencer Collaborations:
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Partner with Vegas lifestyle and foodie influencers to highlight OCD-STUDIOS campaigns.
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Showcase behind-the-scenes “Making of the Campaign” stories.
Challenges
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Competing with larger agencies in a crowded design + PR market.
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Educating potential clients that OCD-STUDIOS DESIGN offers integrated PR and marketing, not just graphic design.
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Building brand awareness beyond referrals and past collaborations.
Timeline (6 months)
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Months 1–2: Website refresh, PR toolkit, ad campaign launch.
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Months 3–4: Influencer + community activations, media placements.
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Months 5–6: Showcase case studies, scale campaigns into larger Las Vegas markets.
KPIs
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25% increase in inbound leads through the website.
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15% engagement growth across social platforms.
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Coverage in at least 3 Las Vegas media outlets.
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At least 2 new retainer contracts signed within 6 months.
Budget (sample)
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Digital Ads: $4,000
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Influencer Partnerships: $3,000
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PR/Media: $2,500
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Event Sponsorships: $3,500
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Total: ~$13,000
Closing Line
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This campaign positions OCD-STUDIOS DESIGN not just as a creative agency, but as a full-spectrum PR and design powerhouse in Las Vegas — turning bold visuals and strategies into measurable growth for clients.
