OCD-STUDIOS DESIGN – PR Campaign

Opportunities

Las Vegas is growing as a hub for small businesses, entertainment, and hospitality, giving OCD-STUDIOS a unique local niche.
Digital-first PR strategies (influencer collabs, targeted ad campaigns, SEO) provide cost-effective ways to grow visibility.
Strong portfolio of case studies (SinCity Chamber, Pinkbox, Pride, etc.) can be leveraged for credibility.

Campaign Theme

“Pushing Creative Boundaries. No Rules. No Limits.”
OCD-STUDIOS DESIGN is more than a design studio — it’s a hub for innovation, strategy, and visual storytelling that blends PR, branding, and digital media into one unified experience.

Objective

To establish OCD-STUDIOS DESIGN as a recognized creative partner in Las Vegas and beyond, positioning the studio as a one-stop brand and PR solution for small businesses, startups, and organizations seeking bold, measurable results.

Target Market & Personas

Small Businesses & Startups in Las Vegas looking for branding, web, and PR support.
Nonprofits & Chambers that need campaign storytelling (like SinCity Chamber of Commerce).
Corporate Clients in entertainment, hospitality, and retail industries.

Persona Example:
“Marcus,” 42, owns a local business and wants consistent branding and PR strategies that can compete with larger companies. He values creative partnerships that blend design, marketing, and analytics.

Tactics

Media & PR Outreach:

Press releases around new campaigns, partnerships, and events.
Contribute thought leadership content to Vegas business magazines.

Digital Marketing

Targeted ad campaigns across Facebook, Instagram, LinkedIn, and TikTok.
SEO optimization + blog content on branding, PR trends, and design

Experiential + Community PR

Sponsorship of local events
(e.g., Vegas mixers, business expos).
Showcase design work in public spaces like billboards, event banners, and branded pop-ups.

Influencer Collaborations:

Partner with Vegas lifestyle and foodie influencers to highlight OCD-STUDIOS campaigns.
Showcase behind-the-scenes “Making of the Campaign” stories.

Challenges

Competing with larger agencies in a crowded design + PR market.
Educating potential clients that OCD-STUDIOS DESIGN offers integrated PR and marketing, not just graphic design.
Building brand awareness beyond referrals and past collaborations.

KPIs

25% increase in inbound leads through the website.
15% engagement growth across social platforms.
Coverage in at least 3 Las Vegas media outlets.
At least 2 new retainer contracts signed within 6 months.

Budget (sample)

Digital Ads: $4,000
Influencer Partnerships: $3,000
PR/Media: $2,500
Event Sponsorships: $3,500
Total: ~$13,000

Timeline (6 months)

Months 1–2: Website refresh, PR toolkit, ad campaign launch.
Months 3–4: Influencer + community activations, media placements.
Months 5–6: Showcase case studies, scale campaigns into larger Las Vegas markets.

Closing Line

This campaign positions OCD-STUDIOS DESIGN not just as a creative agency, but as a full-spectrum PR and design powerhouse in Las Vegas — turning bold visuals and strategies into measurable growth for clients.

Measurement Plan Download

Programs Offered

About the Program

Vegas Visionaries

The Vegas Visionaries Collective is a strategic influencer outreach program developed by OCD-STUDIOS DESIGN to position influencers as creative collaborators rather than traditional advertisers. The program is built to help Las Vegas brands cut through saturated, high-cost advertising environments by leveraging authentic storytelling, cultural relevance, and data-driven social engagement. It aligns influencer partnerships with measurable business objectives, including lead generation, brand awareness, engagement growth, and conversion optimization, using SMART goals and clearly defined KPIs such as impressions, engagement rate, click-throughs, and ROI tracking.

Vegas Visionaries
download

Structured around a phased rollout (setup, launch, scale, and sustain), the program integrates audience segmentation, influencer selection, compensation models, creative freedom, and performance measurement across platforms such as Instagram, TikTok, LinkedIn, and YouTube. By combining strategic planning, branded storytelling, and analytics, the Vegas Visionaries Collective demonstrates how influencer marketing can function as a scalable, accountable, and culturally driven growth engine for modern brands in competitive markets like Las Vegas.