OCD-STUDIOS DESIGN – PR Campaign

Opportunities

Las Vegas is growing as a hub for small businesses, entertainment, and hospitality, giving OCD-STUDIOS a unique local niche.
Digital-first PR strategies (influencer collabs, targeted ad campaigns, SEO) provide cost-effective ways to grow visibility.
Strong portfolio of case studies (SinCity Chamber, Pinkbox, Pride, etc.) can be leveraged for credibility.

Campaign Theme

“Pushing Creative Boundaries. No Rules. No Limits.”
OCD-STUDIOS DESIGN is more than a design studio — it’s a hub for innovation, strategy, and visual storytelling that blends PR, branding, and digital media into one unified experience.

Objective

To establish OCD-STUDIOS DESIGN as a recognized creative partner in Las Vegas and beyond, positioning the studio as a one-stop brand and PR solution for small businesses, startups, and organizations seeking bold, measurable results.

Target Market & Personas

Small Businesses & Startups in Las Vegas looking for branding, web, and PR support.
Nonprofits & Chambers that need campaign storytelling (like SinCity Chamber of Commerce).
Corporate Clients in entertainment, hospitality, and retail industries.

Persona Example:
“Marcus,” 42, owns a local business and wants consistent branding and PR strategies that can compete with larger companies. He values creative partnerships that blend design, marketing, and analytics.

Tactics

Media & PR Outreach:

Press releases around new campaigns, partnerships, and events.
Contribute thought leadership content to Vegas business magazines.

Digital Marketing

Targeted ad campaigns across Facebook, Instagram, LinkedIn, and TikTok.
SEO optimization + blog content on branding, PR trends, and design

Experiential + Community PR

Sponsorship of local events
(e.g., Vegas mixers, business expos).
Showcase design work in public spaces like billboards, event banners, and branded pop-ups.

Influencer Collaborations:

Partner with Vegas lifestyle and foodie influencers to highlight OCD-STUDIOS campaigns.
Showcase behind-the-scenes “Making of the Campaign” stories.

Challenges

Competing with larger agencies in a crowded design + PR market.
Educating potential clients that OCD-STUDIOS DESIGN offers integrated PR and marketing, not just graphic design.
Building brand awareness beyond referrals and past collaborations.

Timeline (6 months)

Months 1–2: Website refresh, PR toolkit, ad campaign launch.
Months 3–4: Influencer + community activations, media placements.
Months 5–6: Showcase case studies, scale campaigns into larger Las Vegas markets.

KPIs

25% increase in inbound leads through the website.
15% engagement growth across social platforms.
Coverage in at least 3 Las Vegas media outlets.
At least 2 new retainer contracts signed within 6 months.

Budget (sample)

Digital Ads: $4,000
Influencer Partnerships: $3,000
PR/Media: $2,500
Event Sponsorships: $3,500
Total: ~$13,000

Closing Line

This campaign positions OCD-STUDIOS DESIGN not just as a creative agency, but as a full-spectrum PR and design powerhouse in Las Vegas — turning bold visuals and strategies into measurable growth for clients.