Strategic PR Campaign: Pixel Perfect Photography

Campaign Objective

Increase brand awareness and expand Pixel Perfect Photography’s client base in Las Vegas and surrounding regions by 30% in six months, positioning Jordan Block as a versatile, go-to photographer for corporate, event, and destination wedding photography.

Target Market

Primary:
- Couples planning weddings in Las Vegas or nearby destinations (ages 25–40).
- Corporate professionals seeking headshots, branding shoots, or event photography (ages 28–50).
Secondary:
- Local influencers, small business owners, and lifestyle brands seeking ongoing photography partnerships.

Buyer Persona

“The Event Visionary”
Profile: 32-year-old marketing manager at a tech startup in Las Vegas.
Pain Points: Needs high-quality visuals that reflect professionalism but doesn’t want “cookie-cutter” studio work.
Goals: To find a photographer who is dependable, creative, and can deliver standout visuals for both personal and professional needs.

Core Messaging & Value Proposition

Tagline/Hook: “Your story. Captured with artistry.”
Unique Angle: Jordan’s artistic, personalized style + flexibility across corporate, events, and weddings.

Key Points:
High-quality, creative photography that reflects the individuality of each client.
Strong local presence rooted in Las Vegas but versatile enough for travel/destination shoots.
Seamless client experience from booking to final delivery.

Tactics

Media Relations:

• Pitch lifestyle and wedding blogs (e.g., Las Vegas Bride, The Knot, Vegas Inc.)

with features on Jordan’s artistic approach.

• Secure coverage in local outlets highlighting Pixel Perfect as a hidden

gem for creatives and professionals

Social Media:

• Develop a 3-month Instagram content calendar featuring:

• Behind-the-scenes reels at shoots.

• Client testimonial videos highlighting satisfaction and outcomes.

• Carousel posts on “Tips for Wedding Photography” or
• “Why Professional Headshots Matter.”

Cross-share on TikTok for viral reach, using trending audios.

Community Outreach:

• Partner with Las Vegas wedding venues and planners for cross-promotion.

• Offer corporate discounts to local chambers of commerce and networking groups.

Experiential PR:

• Host a free “mini-shoot day” for small business owners in downtown

• Las Vegas; create buzz by inviting local influencers to share the event online.

Timeline

Media Relations:

• Month 1: Launch rebranded social media, update website, pitch
first media placements.

• Month 2–3: Run mini-shoot event, build partnerships with venues, launch influencer collabs.

• Month 4–6: Track ROI, scale corporate outreach, produce case study videos with top clients.

Budget Considerations:

• Website & branding updates: $1,000
• Social media ads (Instagram/TikTok): $750/month

• Influencer collaborations (in-kind/free shoots): $1,500

• Event hosting (mini-shoot day): $1,200
Total (6 months): ~ $7,700

Measurement & KPIs:

• Social Media: +50% follower growth, 5% engagement rate on Instagram posts.

• Website: 30% increase in inquiries via contact form.

• ookings: At least 10 new corporate shoots and 5 wedding packages secured within 6 months.

• Media Mentions: 3–5 features in local/niche outlets.

Mock Social Media Ideas:

• Instagram Reel: “Behind the lens: A day in the life of a Vegas photographer.”

• Carousel Post: “Top 5 Vegas locations for timeless wedding photos.”

• TikTok: Transformation trend with before-and-after edits.

• Testimonial Post: Client quote overlayed on a photo from their session.