Social Media Analytics Report & ROI Evaluation Presentation
This presentation analyzes Duolingo’s February 2025 “Killing Duo Owl” campaign through a data-driven public relations lens. Using simulated analytics modeled on industry benchmarks, the report evaluates engagement performance, audience sentiment, key KPIs, and return on investment across TikTok, Instagram, and X. The presentation concludes with strategic insights and recommendations that demonstrate how modern PR measurement connects creativity, audience response, and measurable business outcomes.
Social Media ROI (Return on Investment) measures the value a business gains from its social media efforts relative to the time, money, and resources invested. Unlike vanity metrics, ROI focuses on whether social media activities contribute to real business outcomes, such as revenue, leads, engagement quality, or brand equity.
Because social media outcomes can be both tangible (sales, leads) and intangible (brand awareness, sentiment), calculating ROI requires a structured, multi-step approach.
Basic Social Media ROI Formula
Social Media ROI=(Earnings−CostsCosts)×100Social Media ROI=(CostsEarnings−Costs)×100