top of page
vegasimages.png
IMG_2035.JPG
Sweet Delights Bakery1.png
FreshWave Organics_edited_edited.png

Public Relations at OCD-STUDIOS DESIGN

At OCD-STUDIOS DESIGN, our PR work goes beyond press releases—we build narratives that make brands unforgettable. We blend strategic communications with bold creative execution to shape how audiences see, feel, and engage with your brand. Every campaign is designed to amplify your message, spark meaningful conversations, and create measurable impact.
 

Strategic Campaign Development

We craft PR campaigns with intention and precision. From audience research and brand positioning to media targeting and content strategy, our approach is rooted in data and cultural insight. Whether launching a new product, revitalizing a brand, or building sustained awareness, we tailor strategies that align with your goals and the market landscape.
 

Media & Influencer Relations

Strong relationships drive visibility. We collaborate with media outlets, journalists, and influencers to secure authentic coverage that resonates. Our team understands how to shape stories that earn attention—not just buy it—through thoughtfully curated partnerships and press placements that elevate credibility and reach.
 

Community & Experiential PR

In a city like Las Vegas, community presence is everything. We create on-the-ground activations, pop-up experiences, and local partnerships that bring your brand to life. By connecting digital storytelling with real-world experiences, we help brands embed themselves into the cultural fabric of their communities.
 

Digital Integration & Analytics

Modern PR lives at the intersection of storytelling and technology. Our campaigns integrate seamlessly with social media, paid ads, and SEO strategies to ensure your message travels across channels. With built-in analytics, we measure engagement, track impact, and continuously optimize for growth.

pixel perfect Photography_edited.png
IMG_1736 2.HEIC

Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

Volkswagen Advertising

Project type

Volkswagen Advertising: Influence, Motivation, and Social Proof

Date

Oct 2025

Location

Las Vegas NV

Volkswagen’s advertising campaigns brilliantly combine psychological influence, motivational appeals, and social dynamics to shape consumer attitudes. By applying Cialdini’s Six Principles of Influence, Maslow’s Hierarchy of Needs, and the theory of compliance/social proof through the Asch Conformity Experiment, Volkswagen creates ads that resonate on emotional, cultural, and behavioral levels. This analysis explores how these three frameworks are strategically woven into three iconic commercials—the 2011 “Darth Vader” Super Bowl ad, the VW Polo “Dad / I’ll Watch Over You” ad, and the 2012 Beetle “High Five” ad—to drive brand connection and consumer persuasion.

bottom of page