Introduction In public relations, timing, tone and storytelling are everything. Between media outreach, content planning and social campaigns, PR professionals need tools that help them work smarter without losing authenticity. That’s why I reviewed two powerful apps — ChatGPT (AI-based) and Buffer (automation-based). Both are free or freemium and can help PR pros manage content, stay organized and maintain a consistent brand voice. ChatGPT (AI Tool) "Purpose" ChatGPT by O